The Profitability analysis ratios measure the profitability or the operational efficiency of the firm. These ratios reflect the final results of business operations. The results of the firm can be evaluated in terms of its earnings with reference to a given level of assets or sales or owner’s interest, etc. These ratios assess the firm's ability to generate earnings and profits during a period. Higher the ratio, the better it reflects on the profit generating ability of the company.

Profitability ratios can be determined on the basis of either sales or investments. Profitability ratios related to sales are gross profit and net profit margins/ratios. The ones that are related to the investments include return on

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