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 Sales Variances

Standard Costing- Sales Variances

         For the purpose of analyzing sales variance, the technique of analysis of variance can be effectively used. For the purpose of identification of the reasons for the divergences between budgeted & actual performance so that it becomes possible to take adequate control measures, use can be made of sales variance analysis.

         Sales variances can be computed by applying two methods: (a) on the basis of turnover, & (b) on the basis of profit margin. However the results of two methods are not compatible.

Variances based on Turnover:

Sales Value Variance: This is the basic variance which can be calculated by making comparison between the actual sales & budgeted sales. The formula is:
                        Budgeted Sales – Actual Sales

         Two sub-variances constitute this basic variance, viz., (a) sales price variance, & (b) sales volume variance.

Sales Price Variance: The comparison between actual sales value & actual sales at standard values is done by Sales Price variance. The formula is:
                        Actual Sales – Standard Sales

                        Or, Actual Sales – Actual Sales at standard price

                        Or, (Actual price – Standard price)* Actual quantity sold

Sales Volume Variance: The comparison between budgeted sales & actual sales at standard values are done by Sales Volume variance. The formula is:
                        Budgeted Sales – Standard Sales

                        Or, Budgeted Sales – Actual Sales at standard price

                        Or, (Budgeted quantity – Actual quantity) * Standard price

         The sales volume variance can be sub-divided into two components (a) sales

         Mix variance & (b) sales quantity variance, when sale of more than one product is made.

Sales Mix Variance: The effect of variations from the planned sales mixture is shown by the sales mix variance.

The formula is:
                        Standard Sales – Revised Standard Sales

Or, Standard price per unit * (Actual quantity at actual mix – Actual    quantity at standard mix)

Sales Quantity Variance:

         The effect of the unit volume which varies from the budget is revealed by the sales quantity variance.

The formula is:
                        Revised standard sales – Budgeted sales

Or, Standard price per unit * (Actual quantity at standard mix – Budgeted quantity at standard mix)

         Relationship between the variances:

Sales Value Variance = Price Variance + Volume Variance

Sales Volume Variance = Mix Variance + Quantity Variance

Illustration 1: In respect of a product, the budgeted & actual sales for a period are as under:

                                                                        Budgeted Sales                       Actual Sales
                                                            Quantity          Price                Quantity          Price
                                                            Unit                 $/unit               Unit                 $/unit
A                                                         4000                20                    4500                22
B                                                         6000                16                    3000                14

         Calculate the necessary variances explaining the difference between the budgeted & the actual sales & prepare a reconciliation statement.

Solution:                                                                                                        
Budgeted Sales:                                                                                              $
A                                                         4000 units @ $ 20                               80000             
B                                                         6000 units @ $ 16                               96000
                                                           10000 units                                         176000

Actual Sales:
A                                                         4500 units @ $ 22                               99000
B                                                         3000 units @ $ 14                               42000
                                                            7500 units                                          141000

Revised Standard Mix (i.e. actual total quantity in budgeted ratio):

A                                                         4/10 * 7500                                         3000 units
B                                                         6/10 * 7500                                         4500 units
                                                                                                                        7500 units
                                                                                                                        $         
Total Sales Variance = Budgeted Sales – Actual Sales
                                    = $ 176000 - $ 141000                                                35000 A

Sales Price Variance = Price difference * Actual Quantity

A                                 ($ 20 - $ 22) * 4500                9000 F
B                                 ($ 16 - $ 14) * 3000                6000 A                                                                                                                                                                                                                        3000 F                         3000 F

Sales Volume Variance = Volume Difference * Standard Price
A                                 (4000 - 4500) * 20                  10000 F
B                                 (6000 - 3000) * 16                  48000 A                     
                                                                                    38000 A                      38000 A
Check: Total Sales Variance = Price +Volume                                   35000 A         

Sales Mix Variance = Standard Price * (Revised Standard Mix – Actual Mix)

A                                       $ 20 * (3000 - 4500)         30000 F
B                                       $ 16 * (4500 – 3000)         24000
                    
                                                                                      6000 F                       6000 F

Sales Quantity Variance = Standard Price *(Budgeted Quantity
 – Revised Standard Quantity)

A                                 $ 20 * (4000 - 3000)               20000 A
B                                 $ 16 * (6000 – 4500)               24000 A
                                                                                    44000 A                      44000 A
Check: Volume Variance = Mix + Quantity                                        38000 A

Reconciliation Statement

Budgeted Sales                                                                                               176000
Variances:
Price                                                                            3000 F
Mix                                                                              6000 F
Quantity                                                                    44000 A                           35000 A
Actual Sales                                                                                                     141000

Alternative Calculation:
Budgeted Sales (Already calculated earlier)  10000 units                                         176000

Average Standard Price = $ 176000 = $ 17.60 per unit
                                             10000 units

Actual Sales (Already calculated earlier)        7500 units                                           141000

Actual Sales at Standard Price:
A                                 4500 units @ $ 20                                                                   90000
B                                 3000 units @ $ 16                                                                   48000
                                    7500 units                                                                               138000

Total Sales Variance:
Budgeted Sales                                                           176000
Actual Sales                                                                141000
                        Variance                                                35000 A                              35000 A

Sales Price Variance:
Actual Sales at Standard Price                                   138000
Actual Sales at Actual Price                                       141000
                        Variance                                                 3000 F                                 3000 F

Sales Volume Variance:
Budgeted Sales                                                           176000
Actual Sales at Standard Price                                   138000
                        Variance                                                38000                                38000 A
Check: Total Sales Variance = Price + Volume                                          35000 A

Sales Mix Variance:   
Actual Mix at Standard Price                                     138000
Standard Mix of 7500 units at Standard Price
                        7500 units * $ 17.60                           132000
                        Variance                                                  6000 F                                 6000 F

Sales Quantity Variance:
Budgeted Sales                                                           176000
Standard Mix of 7500 units at Standard Price           132000
                                                                                      44000 A                            44000 A
Check: Volume Variance = Mix + Quantity                                                38000  A
           

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